Connecting sport to business

About Us

Vision: To connect sport with business enabling athletes and sports to achieve on the world stage.

SportConnect combines Hamish Carter’s experience of what it takes to be successful in the business of sport and the journey to becoming an Olympic champion, with Marisa Carter’s experience of working in media and sport sponsorship.

Together they have worked to create a company with a unique and clear understanding of what is needed to successfully connect sport and business.

Why is Sport Important

Our passion is sport.  Sport is iinfluential because of the emotional connection it forms with New Zealander’s, coupled with the patriotism it creates.

Sport can demonstrate the many qualities required to achieve, not only as an athlete, but as a person:

  • Clear Goals
  • Creating a Plan
  • Building a Support Network
  • Self Discipline
  • Respect
  • Healthy Competition
  • Resilience
  • Focus and Determination
  • Professionalism
  • Boundaries

We love sport, we love seeing New Zealanders achieve and want to celebrate all success.

Sky Next

SKY NEXT is an initiative supporting the NEXT generation of young, talented kiwis athletes on their epic journey to succeed, through a partnership with SKY Television.

As a kiwi company and New Zealand’s home of sport SKY Television are incredibly passionate about our athletes achieving on the world stage. The programme was was born from an idea originally put forward in 2011 and has evolved to become SKY Next. It provides funding, professional support and promotion for up-and-coming athletes.

We work alongside young athletes, facilitating and enabling them to reach their full potential. SKY aims to share their amazing journeys and their tremendous dedication as they strive for worldwide success.


Athlete Management

SportConnect offers professional services to athletes which supports their ability to achieve their potential, while developing their personal brand through commercial relationships.

Our goal is to enable an athlete to build a professional platform, which is managed during their racing career, and provide them with skills beyond their sport.
Current Athletes

  • Lisa Carrington – Flat Water Canoe Racing
  • Sam Webster – Track Sprint Cycling
  • Ethan Mitchell – Track Sprint Cycling
  • Tyla Nathan-Wong – Womens Rugby Sevens
  • Sponsorship Agreements
  • Management
  • Speaking Engagements
  • Personal Brand Development

Sport/Event consulting

We extend our expertise to advise on any sport Sponsorship of endorsement.

Work to date includes:

  • SKY Television – 2010-2016 – SportConnect – SKY NEXT Management & Marketing
  • BMX World Championships Vector Arena 2013 – Event Sponsorship
  • Kellogg’s NZ – 2011 – Endorsement – Jonah Lomu Pack Competition

Contact us

Marisa Carter
09 630 6072
021 654 373
Hamish Carter